Virtual shopping gets real at Toronto subway station

'A new front in virtual retailing has emerged on a wall at a busy subway station in downtown Toronto.

An online health and beauty retailer on Monday launched a pop-up store at a key commuter hub that features images of Pampers diapers and Tide detergent, rather than the products themselves. Using a smartphone app, shoppers place their orders by scanning quick response codes – QR codes, for short – on pictures of products, which are then shipped, often as quickly as the next day, to customers free of charge...'

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